Leica: A Century-Old Legend, The “Red Dot” Faith of the Imaging World
By Jakob Schultz, Director of Brand Culture and Marketing, Leica Camera In the world of photography, there is a brand name that represents not just a camera, but a culture and an ultimate pursuit of the perfect image—it is Leica. For over a century, this legendary German brand, with its exquisite craftsmanship, outstanding optical technology,…