By Alex Rivera, Luxury Lifestyle Tech Analyst
Since its birth in the sun-drenched shores of Saint-Tropez in 1971, Vilebrequin has captured the essence of carefree beach living with its iconic swimwear and apparel. For GetTechBite’s discerning readers in the US and Canada, Vilebrequin represents the perfect blend of playful optimism and sophisticated design, offering pieces that transcend trends and seasons. Here’s why Vilebrequin continues to enchant in 2025, delivering high-quality, sustainable luxury for the modern jet-setter.
A Legacy Rooted in Mediterranean Glamour
Vilebrequin’s story began with a vision of barefoot elegance and the art of leisure, inspired by the vibrant spirit of Saint-Tropez. Over 50 summers, the brand has refined its craft, creating swimwear that embodies the joy of beach life without losing its original whimsy. The secret to its enduring appeal lies in never straying from that carefree ethos—designing pieces that are not just worn, but lived in, re-worn, repaired, and even passed down as heirlooms. With a commitment to ocean protection, Vilebrequin innovates in sustainable swim and beachwear, ensuring its creations are lighter on the environment while remaining a delight to wear.
Key Features of Vilebrequin’s Collections
Vilebrequin’s 2025 offerings, like the “Coast to Coast” Cruise 2026 collection, showcase a palette of destination-inspired wardrobes that make every day feel like a holiday. Here are some highlights:
- Iconic Swim Trunks: The brand’s signature luxury swim trunks blend humor and elegance, featuring vivid patterns like trompe-l’oeil florals in the “Bask on the Riviera” family. Designs such as Poppies and Geckos mimic embroidered details, offering a “Terriblement Vilebrequin!” vibe with sun-soaked Riviera colors.
- Coast to Coast Wardrobes: This collection celebrates three iconic locales—the warm hues of the Riviera, lush pastels of the West Coast, and crisp graphics of the East Coast—drawing from the jet-set glamour immortalized by photographer Slim Aarons. It’s packing made effortless, with choices that delight across generations.
- Sustainable Materials: Vilebrequin prioritizes long-life items crafted for durability, repair, and reuse, using innovative fabrics that reduce environmental impact while maintaining the joy of Mediterranean basking.
- Versatile Beachwear: From swimsuits to apparel, the line includes motifs like bougainvillea, rock-carved pools, and harbor cafés, evoking a sense of shared leisure and optimistic beach days.
These elements, rooted in high-quality construction, make Vilebrequin a favorite for those seeking pieces that capture the art of living well by the sea.
Elevating Beachside Living
Vilebrequin’s designs resonate with GetTechBite’s 25–45-year-old audience, blending timeless style with modern sustainability. The Riviera-inspired swimsuits transport you to sunlit shores, while the West Coast pastels and East Coast graphics offer versatility for urban escapes or coastal retreats. As the brand moves forward, its focus on heirloom-quality items ensures longevity, appealing to eco-conscious consumers who value both fashion and responsibility. Whether for a family vacation or a solo getaway, Vilebrequin’s collections turn ordinary beach days into memorable adventures.
Final Thoughts
In 2025, Vilebrequin continues to embody the spirit of Saint-Tropez with its playful, optimistic swimwear and beachwear, crafted for enduring elegance and environmental care. From the “Coast to Coast” collection’s destination wardrobes to its commitment to sustainable innovation, Vilebrequin invites you to embrace the art of leisure. Ready to infuse your wardrobe with Mediterranean charm? Discover Vilebrequin’s timeless pieces and elevate your beachside style. Stay inspired with the latest in luxury lifestyle trends.
